Over the last 12 months here at TrackDays, we've not only had record sales, but we've seen our customers more eager than ever to get out on track again. We've welcomed brand new experiences to our website, including our highly acclaimed Jordan F1 packages, our new ARDS Race Tuition days, and our new Museum experiences at Silverstone Interactive Museum and Ambergate Car Museum.
But one experience in particular has been our most consistent performer month on month, and is by far our biggest seller of the year: our 60 Minute Young Driver Experience. And with our 30 Minute Young Driver Experience ranking as our second best performer of the year, it means that our special driving sessions aimed at Juniors aged 10 - 17, hosted at over 60 venues across the UK, have collectively accounted for a tenth of all our sales in 2021.
It was back in March when the 60 Minute version of the sessions first topped our monthly rankings, which sees young drivers learn the basics of driving in a carefully controlled circuit under the guidance of an expert instructor in a dual control Vauxhall Corsa.
Since then, they have remained at or near the top of our monthly lists. For every one driving experience sold a day, three of them have been Young Driver packages, so their success at the year's end is no surprise to us. We can see from week to week from the amount of feedback we get on our socials and reviews from our customers how well loved these experiences are.
Meanwhile, for Adult drivers, it's official: Drifting Experiences have overtaken Supercar Experiences in popularity this year. Our Learn to Drift Half Day Drifting Experience with 6 Passenger Laps is ranked third in our bestsellers for 2021, selling twice as many as our best selling Supercar driving day for the year, the Triple Premium Supercar Blast, which ranks fourth.
Our full list of the top 10 bestselling driving experiences for 2021 can be found below. We wish all our customers and supporters a very Happy New Year - here's to more great times out on track in 2022!
TRACKDAYS: TOP 10 BESTSELLING DRIVING EXPERIENCES FOR 2021
Compiled from official TrackDays sales data covering the period Friday 1st January 2021 - Thursday 30th December 2021.
