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Shift to drift… drifting more popular than supercars

Shift to drift… drifting more popular than supercars - News

  • Drifting is now most popular driving experience for adults, even more than supercars
  • Brits would prefer to learn the art of drifting rather than experiencing the raw speed of Ferraris, McLarens, Lamborghinis and other prestige models
  • Drifting taking twice as many bookings as the most popular supercar experience according to research from TrackDays.co.uk

New research has revealed that petrolhead mad Brits would prefer to drift than experience the raw speed of a supercar.

The surprise finding is from TrackDays' most recent booking data, which has revealed that our bestselling Drifting experience is taking twice as many bookings as our bestselling Supercar experience, the Triple Premium Supercar Blast.

Indeed, the Learn to Drift Half Day Drifting Experience with 6 Passenger Laps has been by far our most popular driving experience with adults across April and May, accounting for around a quarter of all bookings in that time.

Dan Jones, operations manager at TrackDays.co.uk, says: "Our latest booking data shows there has been a big shift to drift."

"Supercars, while always a perennial favourite, are currently losing pace against our drifting experiences as Brits look to let off steam by burning rubber, attempting circular slides and perfecting doughnuts."

Indeed, the current popularity of drifting is supported by further data of ours, which reveals that, overall, drifting experiences have accounted for just over a third of all new bookings over the previous two months despite the vast array of other driving experiences we have available to book and enjoy.

Among the other most popular drifting packages which let drivers experience some adrenaline packed sideways action include the Nissan 350Z Bronze Drifting Experience and the Learn to Drift 1 Hour Drifting Experience.

Dan adds: "Drifting tests drivers in a completely different way to other driving experiences, not least because you're looking out the passenger window half the time as you slide round the corners!"

Book your next Drifting Experience at UK wide venues with us at TrackDays - you can book directly onto a forthcoming date of your choice from our regularly updated Events Calendar, or purchase one of our open Gift Vouchers which is both a unique gift idea and offers flexibility to be used and redeemed anytime within 10 months.

17 June 2021
Trackdays

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