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Ferrari continues to be in pole position with enthusiasts - News

  • Ferrari driving experiences surge in popularity as the brand celebrates its 75th anniversary
  • Ultimate Ferrari History Driving Experience outperforms the nearest best-selling competitor car brand
  • The Ferrari 458 Italia Blast is TrackDays.co.uk's most popular Ferrari package so far this year
  • The package has accounted for 43% of individual Ferrari packages in 2022

To honour the 75th birthday of Ferrari, our range of Ferrari driving day packages here at TrackDays are currently leading customer popularity contests and far out-selling the competition.

In our newly released booking data at TrackDays, we can reveal that the Ultimate Ferrari History Driving Experience leaves its nearest competitor, the Lamborghini Huracan Blast, in their rear-view mirror, with figures showing comparative sales three times as popular.

The Ultimate Ferrari History Driving Experience's surge in demand also means that sales have doubled for two consecutive years. The popular package gives adrenaline junkies the opportunity to drive the 458, 360 and 348 marques around a track.

This rise in popularity can be attributed to the overall success of the Ferrari stable during this, their diamond anniversary year. With their F1 team currently sitting second in the Constructor Standings and the new Ferrari 296 GTB released this year earning top reviews from all reputable car magazines, it is hard to deny that Ferrari are currently riding on a wave of success.

Our data also reveals that the most popular individual Ferrari package so far this year has been the Ferrari 458 Italia Blast, accounting for 43% of all individual Ferrari driving experiences so far this year. The 458 fought off the Ferrari 360 Blast and Ferrari 348 TS Blast experiences, which accounted for 32% and 25% of bookings, respectively.

Dan Jones, operations manager at TrackDays.co.uk, says: "75 years of Ferrari means three quarters of a century of speed, noise and of course, red paint. This momentous anniversary means there's no better time than 2022 to pay homage to 'The Prancing Horse'."

"Interestingly, it has been the 458 that has attracted the interest of our customers the most, so far this year. When the 458 was unveiled to the world in 2009, it quickly became the benchmark for the supercar world, and fast-forward thirteen years, if our booking data is anything to go by, it's clear that the model has made a lasting impression."

Dan concludes: "For most, owning a Ferrari remains a distant dream. However, TrackDays.co.uk grants admirers the chance, albeit for a few hours, to drive these iconic speedsters, meaning customers don't need to burn a hole in their pocket or win the lottery to get a taste of the high life!"

Visit our Ferrari Driving Experiences page today on the TrackDays website to book from available dates on our Ferrari Experiences Calendar or purchase one of our open Gift Vouchers.

Ferrari continues to be in pole position with enthusiasts
08 September 2022
Trackdays

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