More families are turning to wallet-friendly experiences this year as they battle balancing money constraints with opportunities for a fun day out, as inflation within the recreation and culture sector remains at a stubborn 6.8%*.
That's according to our latest TrackDays.co.uk booking data, which has discovered an average 26% increase in bookings over the past year for its top experiences priced under £70.
For example, our Junior Double Supercar Experience, which is designed for children between the ages of 10 and 16, has seen a significant booking increase of 42% over the past year, which could suggest a day out on the track is more appealing for teenagers looking for that unique experience.
Dan Jones, Operations Manager at TrackDays.co.uk says: "With the summer holidays now upon us, people are watching their purse-strings more than ever when it comes to seeking a memorable day out. More than ever before, they want to make sure that what they get is value for money."
"Our cheapest experience, which costs only £19, can see a 10-year-old learn how to drive a Subaru Impreza around a track, and it's hard to argue that it is not value for money when you see their faces beaming once they're done."
The popularity of our top three packages, which also includes a 30 Minute Young Driver Experience, and a Double Supercar Experience for Adults, can also be attributed to the amount of different booking locations we are able to offer.
Jones adds: "We have over 80 different places for youngsters to take part in the Younger Driving Experience, and nearly 20 when it comes to the two supercar doubles."
"The number of locations open for people means that when figuring out the total prospective cost of the day, they don't have to worry so much about spending money getting to and from the venue. This, in turn, means they're more likely to get better value for money."
Currently, at TrackDays we have over 150 different experiences for under £70, ranging from adults or children taking a Lamborghini Gallardo out for a spin, to them learning how to master pulling a 45 foot transporter while behind the wheel of a truck. Visit our Driving Experiences page to browse and book from our complete selection of packages available to book from dates on our Events Calendar or through purchase of our Gift Vouchers.