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Elderly living life in the fast lane

Elderly living life in the fast lane

Our most recent data, for the end of 2018, has shown a huge increase of 29 per cent in bookings from the elderly compared to the same period the previous year.

Among the cars available to book at one of the UK’s top race circuits, including Silverstone, Brands Hatch, Snetterton and Donington Park, are Aston Martins, Lamborghinis, Ferraris and McLarens, many of which are capable of 200 mph plus!

Dan Jones, operations manager, said: “Forget your preconceptions as our data suggest that elderly Brits have no intention of slowing down but, instead, would rather put pedal to the metal in an awesome supercar around a world-class race circuit.

“Whether it’s in a fast Ferrari, an awesome Aston Martin or powerful Porsche, I’ve no doubt that some of our more senior customers could probably teach a few younger drivers a trick or too!”

The findings, which reveal the increase in bookings, also mirror the power of the so-called ‘Grey Pound’, which is the spending power of the elderly, that some estimates say is worth more than £200 billion in the UK.

Dan added: “With an increasing elderly population we can only expect more driving experience bookings from those aged over 65 who want to live life to the full.”

22 January 2019 Blog

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