Top
0 £0 Basket
Basket Summary
Basket Total: £0
Go to basket
All All Adult Driving Junior Driving Car Track Day Bike Track Day Experience Days Help Login Corporate My Voucher Gift Cards 01376 809032

Ariel Atom most popular Driving Experience 2012 - News

The most popular car choice for driving experiences in 2012 has been the Ariel Atom. The high performance sports car which has featured on BBC series ‘Top Gear’ has outsold the Ferrari 360, Aston Martin DB9 and the Lamborghini Gallardo which were all top sellers in 2011.

Dan Jones, Operations Manager for Trackdays.co.uk, said, "It’s not a surprise that the Atom experience has become so popular this year due to its appearance on Top Gear. It’s an incredible car to drive and has the fastest acceleration of any car you can drive on our driving experiences. I have seen many customers have a go in the Ariel Atom and the reaction is bit of a mixed bag, it’s not as easy or comfortable to drive as a Supercar and is more like an unhinged Go Kart than a Car! Most customers just cannot get over the sheer speed and handling of it but thoroughly enjoyed the Experience. There have been one or two however that reacted like they just stepped off a Rollercoaster!"The Ariel Atom driving experiences come in single drive packages or as part of a multi-supercar package.

Ariel Atom most popular Driving Experience 2012
28 May 2012
Trackdays

Other News

The Isle of Man TT: Speed, Danger, and the Spirit of Real Racing

The Isle of Man TT: Speed, Danger, and the Spirit of Real Racing

A wild ride through the history of the Isle of Man TT - the world's most thrilling, dangerous, and gloriously unfiltered motorcycle race
18 June 2025
Lucy
Cadillac's Bold F1 Debut: Ferrari Engines and American Ambition

Cadillac's Bold F1 Debut: Ferrari Engines and American Ambition

Cadillac enters F1 with Ferrari engines, big funding, and a bold plan to become a full constructor by 2029. Here's what to expect.
12 June 2025
Lucy
Former Jaguar Designer Is Brains Behind E-Type Restomod

Former Jaguar Designer Is Brains Behind E-Type Restomod

Concept car from British design house will look to breathe new life into an old British motoring classic for the 21st century
20 May 2025
Alex
F1's Best Special Liveries: McLaren, Alfa and a Neon Fever Dream

F1's Best Special Liveries: McLaren, Alfa and a Neon Fever Dream

Discover the most iconic F1 liveries ever made - from Gulf McLaren to neon MCL36 - plus your chance to drive a real F1 car.
23 June 2025
Lucy
F1 Fans Aren't Too Soft - The Sport's Just Not Stupid Anymore

F1 Fans Aren't Too Soft - The Sport's Just Not Stupid Anymore

A Gentle Explanation: F1 fans aren't soft. We just want safety, clean racing, and excitement - not drivers risking their lives.
05 June 2025
Lucy
From F1 to Driveway: The Supercars Using Real Formula 1 Tech

From F1 to Driveway: The Supercars Using Real Formula 1 Tech

Discover how real Formula 1 technology is transforming 2025's fastest road cars, from hybrid systems to active aero and carbon chassis.
04 July 2025
Lucy