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New Birthday Gift Section

New Birthday Gift Section - News

Trackdays.co.uk now offers a brand new birthday section on their ever improving website. The new gift idea categories area lists hand picked experiences perfect for any birthday, regardless of whether it it an 18th birthday or 21st birthday gift.

Trackdays.co.uk has launched a new birthday experience gift section tailor made for the biggest birthday ‘celebratory categories’ including 18th birthday gifts and 21st birthday gifts.These gift idea categories feature hand picked experiences with specific customer profiles in mind.With the total number of driving experiences and adrenalin based activities listed on Trackdays.co.uk reaching gigantic proportions a more effective category system was required.Marketing and Event Manager, Mark Rusted, explains the move "Our experience portfolio has expanded dramatically over the last 12 months and we wanted to avoid a situation where customers were simply overwhelmed with the choice. We already have ‘selection avenues’ such as search by location which in turn links into a filter system helping to narrow the choice, but selecting experiences that are proven to have high appeal to a particular age group is like a personal recommendation. Customers frequently ask us for advice on which experiences would be good for their son, dad, daughter, mum etc and this new gift section really helps."

21 November 2012
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