We lead the way by offering different ways of customers searching driving experience locations for the right package, listing experience dates for customers to choose from and providing every driving experience anyone could wish for. Now we also have exclusive driving experiences.
Marketing and event manager Mark Rusted explains this latest step. "The typical Supercar driving experience is in need of a revamp. There will always be a place for the simple ‘drive a Ferrari for a few laps’ type package but more and more of our customers are looking for more than that. So we are liaising with our event teams across the country to come up with packages that are exclusive to us and have more thought behind them. Our latest exclusive package is at Heyford Park in Oxfordshire called the'Evolution Treble'.It features three full on ‘drivers cars’. The fantastic Caterham 7, Porsche 911 and Lamborghini Gallardo lets drivers appreciate how the combination of BHP and technology has developed over time. This package should appeal to drivers with a bit more knowledge of sports cars and lets them experience for real what they can do in the best possible environment". These types of packages add an extra dimension to the experience. They tell a kind of story and involve the customer more within their event.