Brits are buckling up and switching on the blues and twos as they channel their inner firefighter with TrackDays' Fire Engine Driving Experience.
Indeed, under expert tuition, thrill seekers now have the chance to actually get behind the wheel of what is considered to be the Rolls Royce of fire vehicles, the Dennis Sabre XL Fire Engine.
Powered by a mighty Cummins 8.2 litre engine, this purpose-built engine can easily whizz past modern saloon cars, despite weighing in at a massive 12 tonnes.
Dan Jones, operations manager at TrackDays.co.uk, says: "Getting behind the wheel of a Dennis Sabre XL Fire Engine will be sure to light the fire of petrol heads and adrenaline junkies alike."
In fact, as many dream of becoming a firefighter in their youth, a TrackDays.co.uk fire engine experience may even offer the opportunity to realise a childhood fantasy.
Dan adds: "Many youngsters dream of becoming a firefighter one day, so by putting their foot to the floor in a Dennis Sabre XL, those behind the wheel may very well feel like they are finally fulfilling a childhood dream.
"Drivers may be taken back to their childhood watching the beloved children's animation series Fireman Sam, or even feel like they are a cast member of the hit American TV series Chicago Fire!".
Meanwhile, Fire Engine Passenger Rides are also available for adrenaline junkies not yet old enough to drive, with children as young as six offered the chance to get in the passenger seat and experience first-hand what it's like to be in a Dennis Sabre Fire Engine.
Dan concludes: "With youngsters from the age of six offered the chance to jump in the cabin, who knows, maybe the experience will inspire the next generation of firefighters."