The Ariel Atom has been added as a new Driving Experience at the Mira Circuit in Warwickshire. The experience went on sale Thursday and it being sold at an introductory offer price. Dan Jones, Operations Manager for Trackdays.co.uk said, "The Ariel Atom was made famous in the UK after it was aired on the BBC Top Gear show and driven by Presenter Jeremy Clarkson who said "There is no car, nothing on four wheels, that is as fast as this". Since then it has been an extremely popular car of choice when customers are choosing their driving experience so its great we now can offer it on the test track at Mira. The new Ariel Atom Driving Experience includes a short briefing with an instructor before being driven around the track for some orientation laps. The customer then drives the Ariel Atom themselves for 3 laps of high-speed driving under the guidance of the instructor. The new experience is being sold at an introductory offer price and several other experience days at Mira have been reduced in price by 22% as a Valentines Day promotion.