The habits of couples shopping for Valentine's Day gifts have been revealed, with most planning ahead and securing presents early in January.

The analysis, conducted by online gift experience provider TrackDays.co.uk, looked at last year's booking trend spikes to uncover the different habits of couples booking a gift via its site within the four weeks leading up to February 14th.

With thousands of bookings analysed, it was discovered that most orders made by women were more than three weeks in advance of the event (24%). In contrast, 61% of males were most likely to wait until on or around January payday before purchasing a gift.

However, despite many males breaking the stereotype of leaving it late with their present planning, nearly one-fifth of male bookings came in on Valentine's Day compared to 15% of females leaving it to the day itself.

Dan Jones, operations manager at TrackDays.co.uk, said: "Valentine's Day comes around quite quickly after Christmas, and it seems that both men and women have the foresight to save a little bit of extra cash to help secure the perfect gift as early as possible."

"Although we do see more male traffic visit our site during the build-up to Valentine's Day, they generally tend to wait until payday at the end of the month before making a booking."

"There may be an argument that the spike on Valentine's Day itself could be men treating themselves to a gift rather than receiving one."

TrackDays.co.uk now offers an expanded selection of shared experiences on its dedicated "Valentines Day Page". The page features a variety of options, including a unique opportunity for couples to drive a sports car each from only £39. Additionally, there are several non-driving experiences available for those looking to try something different.